Common Thread London campaign — man and woman in tailored British clothing

Common Thread — London

One considered wardrobe,
for him and for her.

Considered menswear and womenswear from London — a shared thread of honest cloth, clean cuts and quiet detail.

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Common Thread London menswear editorial

Menswear

For him

Tailoring, knitwear and shirting cut cleanly and built to be worn hard.
Shop menswear
Common Thread London womenswear editorial

Womenswear

For her

Considered separates, knitwear and dresses in natural, lasting cloth.
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Free UK shipping

30-day returns

Men & women

Honest cloth

New in

Belted wrap coat in camel-taupe wool, worn

Belted Wrap Coat

Belted Wrap Coat
£165.00 GBP
Garment-dyed overshirt in olive brushed cotton, worn

Garment-Dyed Overshirt

Garment-Dyed Overshirt
£110.00 GBP
Women's high-waist wool trouser in stone grey, worn

High-Waist Wool Trouser — Women's

High-Waist Wool Trouser — Women's
£92.00 GBP
Men's merino crew-neck knit in oatmeal, worn

Merino Crew Knit — Men's

Merino Crew Knit — Men's
£85.00 GBP
Women's merino crew-neck knit in oatmeal, worn

Merino Crew Knit — Women's

Merino Crew Knit — Women's
£85.00 GBP
Men's pleated wool trouser in charcoal, worn

Pleated Wool Trouser — Men's

Pleated Wool Trouser — Men's
£95.00 GBP
Relaxed Poplin Shirt in white-ecru cotton poplin, worn

Relaxed Poplin Shirt

Relaxed Poplin Shirt
£62.00 GBP
Thread Oxford Shirt in pale blue-and-white oxford cotton, worn

Thread Oxford Shirt

Thread Oxford Shirt
£68.00 GBP
Belted wrap coat in camel-taupe wool, worn

Belted Wrap Coat

Belted Wrap Coat
£165.00 GBP
Common Thread London campaign — man and woman in tailored British clothing

The common thread

Cut from the same cloth

One idea runs through the whole collection, for him and for her: fewer, better pieces in honest cloth — long-staple cotton, fine merino, wool-rich blends — chosen for how they feel and cut cleanly to last for years, not seasons.
Our story